Outlet.fyi
2019 - 2021
Cultural Programming & Marketing - Founder
In May 2017, I began developing Outlet.fyi, formerly known as CLPS.IO, as a mobile app that connected people to experiences produced by contemporary artists and cultural institutions. In October, I soft-launched as a booking agency representing a small national roster of 15 multidisciplinary talents under the same brand. By that December, the Outlet.fyi mobile app launched in beta. I created a newsletter to accompany the app in August 2018, which inevitably outgrew the app by 3,800+ subscribers, and developed a social membership with a monthly subscription to access select private events. On October 20, 2018, I hosted members at our first event, a private screening of RaMell Ross’ Oscar-Nominated Documentary Hale County This Morning, This Evening, followed by a Q&A with Black Panther Party leader Kathleen Cleaver at The Crosby Street Hotel.
On November 16, 2018, I left my job at Red Bull to focus on scaling the company full-time.
In January 2019, I officially launched Outlet.fyi as a multicultural media and marketing company rooted in the arts. Our mission was to strengthen the bond between artists, institutions, and the greater public, in order to promote cultural awareness and artistic literacy.
Later that month, I hosted a private dinner in partnership with Dumbo House (Soho House & Co.) to entertain our future partners, built a team of advisors/supporters, and received our first paid-advertisement and marketing partnership with Brooklyn Museum.
Artist:
Adam R. (Papi Juice)
ĀJŌ
BAE BAE
BMAJR
BRGZR
Byrell The Great
Cakes Da Killa
Chef KPE (HOTPANnyc)
Chika
Dana Scruggs
DeVonn Francis (Yardy)
EZRAKH
Gianne Lee
Kiesh
Levi Walton III
Nativesun
Sablā Stays
Sara Elise (Harvest Revel & Blind Seed)
Skype Williams
Shantell Martin
Terrance Daye
Institutions:
A/D/O
Brooklyn Academy of Music (BAM)
Brooklyn Museum
DeKalb Market
House of Yes
Jack Shainman Gallery
Kings Theatre
Museum of Modern Art (MoMA)
MoMA PS1
Sacred Brooklyn
Samsung 837
Schomburg Center for Research in Black Culture]
Soho House & Co.
SPACES
The Brooklyn Kitchen
Brands:
AFROPUNK
ARTNOIR
Amref Health Africa
Black Girls Texting
Clefpay
Grey Goose
Jack’d
Made In Brooklyn
Mimconnect
Native Son
Offline Projects
Pattern Beauty by Tracee Ellis Ross
ProHoe
Red Bull
Reel Sisters
SLAY TV
Sutton PR
The Creative Collective NYC
Tiempo de Zafra
Yabu Pushelberg