Kettle Brand

From January 2015 to July 2017, I worked with Diamond Foods, which was later acquired by Snyder’s-Lance, as their first-ever Field Marketing Manager for Kettle Brand. Under the direct leadership of Stan Madrid, with field support from Jenn Ponce, I architected an aggressive local marketing strategy. I managed a team of logistical managers and brand representatives, distributing an average of over 1.5 million sample units per year. 

I consulted on the development of branded infrastructure, vehicles, and marketing assets. I negotiated agreements and executed topline logistics for event activations in partnership with Governors Ball, Meadows Music & Arts Festival, Pride NYC, AFROPUNK Festival, Northside Summer Film Series, Tribeca Film Festival, and more. I pioneered the development and execution of digital and social media initiatives that amplified brand messaging via corporate, collegiate, sport, and celebrity endorsement partners such as BuzzFeed, Barclays Center, Questlove, and more. 

The photo above is one of my favorites. Within minutes, my team was able to distribute these samples and facilitate a photo with festival attendees, a testament to how effective and personable they were.