Jack’d Campaign

2023

Creative Direction & Casting

In 2023, I led the launch of new brand visuals for Jack’d. The OOH (out-of-home) campaign, spanning both New York and Los Angeles, featured photographs by contemporary artist Elliott Jerome Brown Jr. The creative direction and casting were under my guidance, and the production was overseen by The Morrison Group.

  • Jack'd Campaign
  • Jack'd Campaign
  • Jack'd Campaign

Credits: The campaign was photographed by Elliott Jerome Brown Jr., with creative direction and casting by Khalid Livingston. It featured models Gregory McMiller and John Santos, with styling by Bin Nguyen and grooming by Christina Guerra, assisted by Dorababu. Set design was by Jesse Hoffman, assisted by Tristan Kallas and Haley Castro. The photography team included 1st Photo Assistant Alberto Vargas and 2nd Photo Assistant Jai Wilson. Lighting was provided by Roman Rivero, with digitech support from David Angel Rodriguez and videography by Sean Torrington. The production team was led by Sarah Morrison of The Morrison Group, with Jordan Mack, Christina Najar, and Dion O’Joe as production assistants. Retouching was done by Epilogue, and graphic design by Kyra Thompson. The Jack’d North America team comprised Khalid Livingston (Director of Marketing), Prince Adams (Marketing Manager), and Tyrus Townsend (Social Media Manager). Special thanks to art[cc]corp.